Almost every CV has a skills section, and almost every one is a comma-separated list of thirty words with nothing behind them. Both the ATS and the recruiter have learned to discount those. A good skills section is short, specific, and backed up elsewhere on the page.
Choose skills the job actually asks for
Don't list every skill you've ever touched. Pull the hard skills, tools and methods named in the job ad that you genuinely have, and lead with those. A skills line that mirrors the requirements is a direct signal to the ATS; a generic one is noise.
Separate hard skills from soft ones
- Hard skills and tools — "SQL, Tableau, HubSpot, GAAP" — belong in a clean list the parser can lift as discrete terms.
- Soft skills — "leadership, communication" — do NOT belong in a list. They're only credible attached to an example in your experience. "Led a team of 8" proves leadership; the word "leadership" in a list proves nothing.
The rule: if a skill can be demonstrated with an achievement, demonstrate it in your experience. Save the skills list for the concrete, nameable tools and qualifications.
Prove the important ones twice
The strongest signal is a skill that appears in your skills line AND in a bullet that shows you using it. "Python" in your skills list plus "Automated the weekly report in Python, saving ~6 hours" tells the ATS and the human the same true thing from two angles. That's the opposite of keyword stuffing — it's evidence.
Don't claim what you can't back up
It's tempting to add a skill you've barely used because the job wants it. Resist it. If it comes up in an interview and you can't speak to it, the whole CV loses credibility. List what's real; the honest match is the one that survives contact with a hiring manager.
PassTheBot shows the exact skills a job scans for that aren't yet on your CV — and, when you confirm one you genuinely have, places it in your skills section correctly (never buried in the wrong place).